Search Engine Optimization, or SEO, is the process of making a website more visible in a web search result. A website can have the best content but if people aren't able to find it the website will not get any visitors. There are two main parts to SEO, On-Site Optimization and Off-Site Optimization.
On-Site Optimization is the process of making sure that the website appears friendly to the search engines (or S.E.). This includes ensuring that all the physical HTML code is effective and valid. Excessive code or broken code will make it harder for the S.E. to properly view the website content. The other part of On-Site Optimization is the actual content on your website that visitors will see. The content itself needs to be unique and have the right amount of keywords. A keyword is basically what your website (or individual page) focuses on. By having the right amount of keyword to other-content ratio the S.E. will value your website higher.
Off-Site Optimization is the method in which you promote your website on other websites. The main Off-Site Optimization method is link building and is essentially trying to get your website linked to from other websites. There are many methods of link building, from commenting on blogs, to writing articles, to even contacting individual website owners. When the S.E. sees other websites linking to yours they increase your website value and in turn its ranking. The main thing to remember is that you should focus on getting links from websites that relate to yours. The S.E. values related websites much more than unrelated. For example, if your website was focused on animals you should focus on getting other animal sites to link to yours.
By understanding the two main sections of search engine optimization you can be better prepared to actively help your website get better results within the search engine. Many individual website owners try to do their own SEO for their websites and end up actually hurting their rankings by doing incorrect things
On-Site Optimization is the process of making sure that the website appears friendly to the search engines (or S.E.). This includes ensuring that all the physical HTML code is effective and valid. Excessive code or broken code will make it harder for the S.E. to properly view the website content. The other part of On-Site Optimization is the actual content on your website that visitors will see. The content itself needs to be unique and have the right amount of keywords. A keyword is basically what your website (or individual page) focuses on. By having the right amount of keyword to other-content ratio the S.E. will value your website higher.
Off-Site Optimization is the method in which you promote your website on other websites. The main Off-Site Optimization method is link building and is essentially trying to get your website linked to from other websites. There are many methods of link building, from commenting on blogs, to writing articles, to even contacting individual website owners. When the S.E. sees other websites linking to yours they increase your website value and in turn its ranking. The main thing to remember is that you should focus on getting links from websites that relate to yours. The S.E. values related websites much more than unrelated. For example, if your website was focused on animals you should focus on getting other animal sites to link to yours.
By understanding the two main sections of search engine optimization you can be better prepared to actively help your website get better results within the search engine. Many individual website owners try to do their own SEO for their websites and end up actually hurting their rankings by doing incorrect things
If you have the budget it makes sense to hire a professional who can actually get results. I've found that iDzion.com provides the best New York SEO and Miami SEO services.
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